Industry screening · Freight brokerage

Every independent freight brokerage on the web, read against your thesis

Leading company databases index the brokerages they have already found. We start from 100M+ classified domains — the entire active web — and read each candidate against your exact acquisition thesis, with verbatim evidence behind every call.

100M+Classified domains
24.7MBusiness & finance sites
15Signals per company
3Weighted scores
Authority claims read as stated
Mode & lane focus mapped
Founder language quoted verbatim
Group ownership screened out
Evidence for every exclusion
The market

A licensed universe that outgrew every list built on it

Freight brokerage is one of the few B2B service verticals with a public register: every active broker holds federal operating authority. That should make the universe easy to see. It doesn't.

The register tells you who exists, not who fits. Authority records carry a name, a number, and an address — nothing about whether an operation is founder-run or a captive branch, spot-market or contracted, generalist or built around one demanding commodity.

Entry is nearly free — authority, a surety bond, a laptop — so durable, decades-old specialists sit beside single-person resellers in the same register, using the same forty homepage words. A code-based profile cannot tell you which one you are looking at.

Working definition. For screening purposes, a freight brokerage is a licensed intermediary whose website presents arranging carrier capacity for shippers as its core commercial offer — whatever vocabulary the homepage prefers. The definition is applied by reading, not by code lookup, which is why hybrids and mislabeled operators still surface.

What registers and databases show

A filing is not a description of a business. Working from registrations and code-keyed profiles, a buyer sees:

  • Operating authority, a bond on file, and a mailing address
  • Industry codes that cannot separate a broker from a fleet or a forwarder
  • The same well-marketed names every other buyer already calls

What the open web actually says

Brokerage websites are written for shippers, and shippers ask thesis-relevant questions. Read in full, the same universe yields:

  • "Founded by two brothers in 2004" on an unindexed about page
  • "Non-asset" versus "our fleet" — one phrase that flips a thesis
  • A refrigerated-produce lane program no code system captures

The gap is the opportunity

Tens of thousands of licensed intermediaries operate below the visibility threshold of profile databases. Their plain, practical websites contain nearly everything an acquirer needs for a first read. Nobody reads them at scale. That is the premise of our method.

The starting universe

We don't sample this market. We read all of it.

We operate several AI platforms and provide large-scale specialized datasets — 300+ enterprise organisations run on our data, including one of Europe's largest telecom operators, adtech and cybersecurity platforms, and a leading airline metasearch.

0Classified domains — the entire active web
0Business & finance sites in the universe
0Industry categories, freight included
0Organisations running on our data
The method, applied here

Two passes over every brokerage-shaped site

The first pass is triage: fast LLM reads across every domain our classifier flags as freight-intermediary territory. It answers one question — could this plausibly fit the thesis — and deliberately over-collects, because a false negative here is a target you never see.

The second pass is deep extraction on survivors. Every page that matters gets read: services, about, leadership, coverage, case studies. Each of the 15 signals is filled with a verbatim quote and a source URL, or marked absent. Nothing is inferred.

  • Authority and bond references captured exactly as the site states them
  • Mode mix — truckload, LTL, reefer, flatbed, drayage, intermodal — from service pages, not footers
  • Shipper portals, tracking links, and carrier onboarding flows as maturity evidence
  • Founder and family language quoted, never guessed
  • Group-ownership disclosures that disqualify — with the disqualifying sentence

One candidate, start to finish

Pass 1 — triage: brokerage-shaped site, operating, US-focused, English → kept for deep read
Pass 2 — extraction: "family-owned since 1998" · contracted dedicated lanes · no group affiliation found → advanced
Scoring: Mandate Fit 70% · Outreach Suitability 20% · Transition Context 10% → ranked
Delivery: every claim ships with its quote and source URL → auditable

Evidence of group ownership zeroes the score. No exceptions.

Signals that matter here

Five of our fifteen signals, tuned to freight intermediaries

Every company is scored on the same 15-signal framework. In this vertical, five signals do most of the sorting work — and each behaves differently here than in an industrial-services screen.

01

Service-led vs asset posture

"Non-asset," "asset-light," and "our fleet of 40 trucks" describe three different businesses with three different risk profiles. We capture the exact phrasing so a buyer with a pure-brokerage thesis never wastes a call on a carrier wearing a brokerage title.

Model clarity
02

Recurring-offering indicators

Spot-market language reads very differently from "dedicated lanes," "contract freight," or "managed transportation programs." We log which vocabulary the site actually speaks, with the sentences that prove it — a durability proxy you can audit rather than assume.

Revenue quality
03

Founder & family association

Brokerage is a founder's industry: low capital to start, decades to build a book. We record founder and family language only when it is explicit — roughly half of confirmed fits carry this evidence, and brokerage behaves similarly.

Website-visible only
04

Vertical specialization

Produce and reefer programs, chemical and hazmat freight, flatbed and oversize project cargo, drayage at named ports — specialization is where margins hide. We evidence it from named customers and commodity pages, not keywords; a one-line "we ship everything" claim scores as the generalist it is.

End-market proof
05

Group ownership & roll-up status

"A division of," "part of the family of companies," an agent-network badge in the footer — brokerage consolidation leaves fingerprints all over websites, and roughly 1 in 10 keyword-perfect candidates turns out to be already group-owned. We exclude them and show you the disqualifying sentence.

Hard disqualifier
+10

And ten more, same discipline

Leadership bench depth, hiring posture, branch footprint, digital-commercial maturity, partner ecosystem, activity trajectory — the full framework applies to every candidate that survives triage. The complete signal list, with definitions, is on the method page.

Full framework
The honest comparison

Profile databases vs full-web screening in this vertical

Both approaches have a place. The difference is where the list starts — and whether you can audit why anyone is on it.

Question a buyer asksProfile-based databasesFull-web screening
Starts from every active brokerage site?Indexes companies previously foundStarts from 100M+ classified domains
Separates brokers from fleets and forwarders?Shared industry codes blur the linesReads the model claim on the site itself
Sees contracted-lane vs spot language?Not a database fieldQuoted verbatim, with source URL
Handles a custom ICP sentence?Limited to the filters that existYour thesis text is the filter; re-runs included
Explains every exclusion?Absences are silentDocumented exclusions, with reasons
Finds polished, well-known mid-caps?Yes — genuinely good at thisYes, plus the long tail beneath them

A database serves you well when…

You target established, well-marketed brokerages with clean firmographics, and your thesis maps neatly onto standard filters. No argument from us.

Full-web screening pays when…

Your thesis lives in the fragmented long tail — founder-led shops, niche lanes, one-sentence ICPs — or you want a coverage audit of what your current tools miss.

Working with us

From thesis to ranked universe in four steps

1 · Write the thesis

Plain language, as specific as you like — "non-asset brokerages with contracted reefer lanes, no institutional owner" is a fine thesis sentence.

2 · Triage the universe

Every brokerage-shaped domain in our classified universe gets a first-pass read against it. Broad in, deliberate out.

3 · Deep extraction

Survivors get the 15-signal treatment and three weighted scores. Every claim carries its quote and source URL.

4 · Deliver & re-run

Ranked universe, documented exclusions, and custom-ICP re-runs on any subset — included, not upsold.

What it costs: a proof project starts at €4,900, a full universe with deep shortlist at €9,900, and annual monitoring at €18,000 per thesis — custom ICP re-runs included at every tier. Details on the pricing page.
A worked example

What four candidates look like in the file

Composite candidates, anonymized the way our public specimen report is. Client deliverables carry the live quotes and source URLs.

Target FB-01

fit

Regional brokerage, produce and refrigerated freight, contracted lanes for named grocery distributors. Second-generation leadership stated on the about page; no group affiliation anywhere on the site; eleven staff named with roles.

"What started as one truck and a phone in 1989 is still family-run today."

Hidden FB-02

keyword-missed

Homepage says "supply chain solutions" — the word brokerage appears nowhere above the fold. The services architecture describes classic non-asset freight brokerage with a chemical-freight specialty. Keyword tools file it under consulting; a full read does not.

"We arrange vetted capacity through a network of over 8,000 carriers."

Excluded FB-03

excluded

Everything about the site matches the thesis — until the news page. One sentence disqualifies the company, and that sentence goes in the file so you can verify the exclusion yourself.

"Now operating as a division of a national logistics group."

Flagged FB-04

insufficient

Live site, plausible name, national-coverage claims — but three thin pages, no team, no history, no customers. We do not guess our way past missing evidence; the company is flagged as unresolved rather than silently scored.

Evidence status: two of fifteen signals resolvable from site text.

Why the exclusions ship with the fits

A vendor that only shows you winners is asking for faith. We deliver documented exclusions and insufficient-evidence flags alongside confirmed fits, because the refusals are what make the inclusions credible. The same discipline governs everything on our standards page.

Where this does not help

The limits, stated plainly

Full-web screening reads what companies publish. That boundary is the source of its credibility — and of its blind spots. You should know both before you buy.

We cannot see financials. Load counts, margin per load, and revenue are not on brokerage websites, so they are not in our deliverables. Any vendor quoting revenue estimates from page text is decorating a guess; we decline to.
We do not read intent. No seller-intent flags, no owner profiling, no distress detection. A website cannot tell you whether anyone wants to transact — and we will not pretend otherwise.
Websites lag reality. A brokerage acquired last quarter may still present as independent. Evidence snippets carry their source URLs so your team can re-verify the ones that matter before outreach.
Thin sites stay thin. Some genuinely good brokerages run three-page websites. Where evidence is insufficient we say so explicitly — a flag your analysts can chase — rather than scoring on guesswork.

None of these limits is unique to us; they are properties of public information. The difference is that we state them in the deliverable instead of papering over them, so your team always knows which claims are evidence and which are open questions.

In practice, buyers tell us the flagged unknowns are as useful as the confirmed fits — they turn the first call from a cold pitch into a short list of specific questions.

Into your process

Built to land in a deal workflow, not a slide deck

Deliverables arrive as structured files your team can load into any CRM the same day — one row per company, one column per signal, quotes and URLs attached. The ranked universe becomes your call sheet; the evidence becomes your first-meeting preparation.

Teams running buy-side long lists typically tier by Mandate Fit and work down. Platform teams running an add-on radar re-screen the universe on a cadence and work the deltas.

  • Import-ready CSV — no reformatting between delivery and first call
  • Verbatim quotes drop straight into IC memos and outreach notes
  • Documented exclusions preempt the "did you consider X" question
  • Custom ICP re-runs when the mandate narrows mid-search
  • Monitoring deltas keep the universe alive between reviews
Our standards: no seller-intent flags, no revenue guesses, no owner profiling — and documented exclusions for every screen. Read what we refuse to sell →
Adjacent reading

Related verticals and use cases

Freight brokerage theses often sit alongside asset-based logistics or distribution mandates. These pages apply the same method to neighbouring ground.

Questions buyers ask

Freight brokerage screening, answered

How do you tell a freight brokerage from a carrier or a 3PL?

By reading the model claim on the site rather than trusting an industry code. Brokerages describe arranging capacity through carrier networks; carriers describe fleets; 3PLs describe warehousing and fulfillment alongside transport.

Where a company blends models — an asset-light hybrid, say — we record the exact language and let your thesis decide, instead of forcing a label.

Can you screen for niches like produce, hazmat, or drayage?

Yes — that is where this approach is strongest. Specialization lives in service pages, commodity pages, and case studies, not in firmographic filters.

Your thesis names the niche in plain language ("reefer brokerages with contracted grocery lanes"), and every match ships with the sentences that prove the specialization.

Do you verify operating authority or bond status?

We capture authority and bond references exactly as the website states them — as claims, clearly attributed. Re-verifying filings against the federal register is a diligence step your team runs on the shortlist, not a screening input.

What we add is everything the register cannot: model, lanes, leadership, independence.

How current is the universe when I receive it?

Each engagement runs fresh against your thesis — the screen reads live sites at run time, not cached profiles. Evidence snippets carry source URLs, so anything can be spot-checked the day the file lands.

Annual monitoring re-runs the screen and delivers deltas: new entrants, ownership changes, and dropped candidates with reasons.

Will you tell me which brokers are open to a sale?

No. No website signal supports seller-intent claims, and vendors who make them are guessing — which should worry you about everything else they claim. Our position is on the standards page.

What we do document: founder-associated, long-established, independently positioned businesses with an identifiable decision-maker and limited visible leadership bench — website-visible context, nothing inferred.

What does a first engagement look like?

Usually a proof project from €4,900: your thesis, run against the relevant slice of the universe, delivered as a ranked file with evidence and documented exclusions.

If the output earns it, the full universe with deep shortlist runs from €9,900, and annual monitoring from €18,000 per thesis. Custom ICP re-runs are included throughout — see pricing.

Point the entire web at your freight brokerage thesis

One email starts it. We send a specimen report the same day — real screening output with every inclusion justified and every exclusion documented — so you can judge the evidence before spending a euro.