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Who we serve — independent sponsors

Proprietary deal flow you can defend in front of capital partners

The independent model runs on angles: a thesis the auction market hasn’t priced, sourced away from the crowd, financed deal by deal.

That takes coverage institutional funds buy with six-figure data budgets — or one project that maps your universe completely, with evidence a capital partner can audit.

100M+
domains screened from
70/20/10
fit / outreach / transition weighting
€4,900
first phase, from

Deal economics without a management fee

The independent model is deal-by-deal, but sourcing costs are not. Most independents are trapped between free-but-crowded broker flow and institutional tools priced for management-fee economics.

The sourcing barbell

Free sources — brokers, listing sites, network — at one end. Licensed databases and analysts at the other. The middle is priced out of the model’s math, leaving most independents with crowded flow or one proprietary conversation a quarter.

The LP meeting problem

“Brokers and my network” caps conviction. Brokered flow is shown to others; network flow is unauditable. What raises conviction: we mapped every company matching this thesis and here is the evidence.

Sharp angles filter worst

“Field-service-led, OEM-authorized, no residential exposure, founder still active” does not exist as a database filter. It exists as sentences on websites — invisible to standard tools, invisible to everyone else’s tools too. That is the opportunity.

Off-list flow decides entry

Deals found outside a process carry no auction dynamics and a counterparty whose first transaction conversation is the one you started. In our specimens, 20%+ of confirmed fits lack obvious homepage keywords — reserved for whoever screens the web itself.

The full-web screen, sized to an independent’s angle

We start from 100M+ classified domains and read every candidate against your thesis with LLM analysis. Re-runs with refined ICPs are included — the universe is built once, the lens changes as your conversations teach you.

Two-pass pipeline

Triage separates live operating companies from directories and dead domains. Deep extraction pulls fifteen structured signals from survivors, every claim carrying a verbatim quote and source URL.

70 / 20 / 10 scoring

Mandate Fit 70%, Outreach Suitability 20%, Transition Context 10%. Group ownership zeroes a candidate out entirely — you cannot outbid a consolidator for a company it already owns.

Exclusion log earns its keep

Roughly one keyword-perfect candidate in ten falls to the ownership screen, each with disqualifying language quoted from its own site — including structurally wrong fits like 100% employee-owned businesses.

Phased spend, matched to how fees actually arrive

1

Phase 1 — Proof, from €4,900

One thesis, full-universe screen, specimen-grade shortlist. Small enough to fund from pocket before any fee lands; substantial enough to test the angle against reality and to show a capital partner something auditable.

2

Phase 2 — Full universe, from €9,900

The complete evidenced map: every independent fit ranked, hidden fits surfaced, exclusions documented. This becomes the sourcing asset for the life of the thesis — and an exhibit in your next raise conversation.

3

Phase 3 — Monitoring, from €18,000/yr

Only when fee flow supports it. Scheduled re-screens keep the universe live: ownership changes, new entrants, momentum shifts, delivered as structured deltas. Until then, one-off refreshes can be scoped instead.

4

Throughout — re-runs included

Angle sharpens, ICP changes, universe re-scores. No change orders for changing your mind, which in this business is called learning.

Each tier is buyable at a different moment of your cash cycle — nothing obliges the next step. After close, monitoring becomes portfolio infrastructure.
See the deal sourcing use case for deliverable anatomy, or thesis universe mapping for census mechanics.

Signals that carry an independent’s thesis

All fifteen framework signals ship on every row; these five do the sponsor-specific work.

Strategic fit to thesis

Your angle scored as written — subsector, service mix, customer types, disqualifiers — with supporting sentences quoted per company. Criteria too specific for database filters are exactly what an LLM reads fluently.

Founder-led / family-led association

Evidenced from explicit site language only. For a sponsor’s equity story — operator-partner models, rollover structures, seller notes — the counterparty profile matters as much as the asset’s.

Acquisition-program / roll-up readiness

The already-owned screen keeps your limited BD hours out of consolidators’ portfolios. Inverted, it maps which groups are actively rolling up your vertical — worth knowing before committing two years to the angle.

Recurring-offering indicators

Contracts, maintenance programs, consumables — your lenders will underwrite it and your capital partners will ask about it. Screening upstream tilts the pipeline toward deals that finance cleanly on independent-sponsor terms.

Hiring posture & functional investment

Open roles read as an operating signal: a company hiring a service manager and two field techs is growing into professionalization. For a sponsor planning a hands-on hold, hiring posture is a cheap early read on the first hundred days.

A specimen angle, worked end to end

The automation-integration specimen illustrates a sponsor’s angle: 534 eligible independent US companies survived triage and the ownership screen.

Top fits

8 companies with the texture that makes outreach land — founder history, certifications, and quoted site language that reveals the business model better than any firmographic record.

Hidden fits

5 companies whose homepages never say “automation integration” — invisible to keyword tools, scored high because the LLM read what they actually do. The uncrowded part of every universe.

Exclusions

5 documented removals: consolidated names quoted, an ESOP that is structurally wrong for a sponsor’s equity story, and near-misses flagged as insufficient evidence rather than inflating the fit count.

Insufficient evidence

2 companies with too few extractable signals to classify at standard — flagged honestly rather than forced into a category. Capital partners notice that discipline.

Working the universe between fee events

A universe only pays if it gets worked, and independents work alone or nearly so. The deliverable is built for that reality — no seat license, no metered usage, no renewal conversation.

Arrives ranked

Monday morning starts at the top of the unworked decile. Each row carries enough quoted context to write a credible first email in ten minutes. Exclusion log means no hour is spent discovering a subsidiary the hard way.

Sharpens with use

Verdicts — pursued, passed, mis-scored — flow back into the next re-run’s configuration. The instrument learns from your outreach, not just from websites.

Deltas, not re-reads

Monthly monitoring is scoped to what changed: ownership events, leadership shifts, new entrants. Twenty minutes of reading replaces the ambient anxiety of wondering what moved.

The universe is a file you own, not a seat that expires. Work it hard in sprint months, let it rest during diligence, return without a renewal conversation.

The LP-credibility dividend

Sourcing infrastructure is a fundraising asset. A capital partner diligencing you is diligencing repeatability — whether deal two and three come from the same well as deal one.

Show the census

“The thesis universe is 534 independents; we have worked 210 of them.” Show the evidence discipline behind any row they pick, and the refresh mechanism that keeps it current.

Compounds across deals

The universe outlives the first LOI. Outreach verdicts feed re-runs. When you raise for the second platform, the worked and annotated map is itself evidence your angle was real.

Fundraising-ready

Several independent sponsor clients present universe summaries directly in fundraising materials, anonymized to whatever depth the situation needs. A sourcing system, not a sourcing story.

Fit, stated plainly

Best results come when the angle is specific — the pipeline’s advantage grows with thesis sharpness.

Good fit

  • Defined vertical angle in web-visible B2B
  • Industrial services, niche manufacturing, distribution, business services
  • Hunting companies whose character is stated on their own sites
  • The sharper the thesis, the larger the advantage

Poor fit — said before you spend

  • No financial estimates — size screening happens by phone
  • No claims about owners’ intentions — transition context capped at 10%
  • Consumer-captive care verticals declined entirely
  • Auction-driven strategies — a census of the unbanked market is the wrong spend
Question a capital partner asksAnswer without a universeAnswer with one
Where does flow come from?Brokers and networkA mapped, evidenced census, worked systematically
How big is the opportunity?Estimate from reportsCounted: N independents, consolidation rate measured
Why won’t you compete in auctions?AssertionA fifth of fits lack obvious keywords — off every crowded list
Is deal two repeatable?Trust meSame universe, refreshed; verdicts feed the scoring
What we refuse to sell: no “ready to sell” flags, no revenue or EBITDA guesses, no owner-age profiling, no distress detection — and no engagements in consumer-captive verticals. Read our standards; serious buyers tell us this page is why they trusted the rest.

Questions independent sponsors ask

Yes — that is the point of the Proof tier. One thesis, full-universe screen, specimen-grade shortlist, no subscription, no seat license. It exists so a sponsor can test the method against a live angle before fee flow exists. Most Proof clients who close anything move to the full universe on the same thesis; nothing contractually pushes you there.

Yes. Thesis, universe, scoring configuration, and deliverables are confidential to your engagement. If another client’s thesis overlaps yours, each engagement is built and held separately — we do not resell, pool, or cross-seed universes. Proprietary flow that isn’t proprietary is just a slower export, and it would unravel the one claim this service makes.

Show the census and the discipline. A one-page universe summary — N screened, N independent fits, consolidation rate, evidence format — plus a sample row with its quotes answers the sourcing-repeatability question structurally. Several sponsors include anonymized universe exhibits in their decks; we can format deliverables to make that clean.

The normal case, and it is included. ICP re-runs on the existing universe cover thesis refinement — new disqualifiers, tighter geography, different service-mix weighting — at no charge. A change of vertical is different: that is a new census and priced as one. The line between the two is whether the category sweep itself must change; we will tell you which side you are on before anything is billed.

No, deliberately. The census maps the standing market — who exists, who is independent, who fits — not live processes. Banked deals reach you through the channels that already carry them. What the universe adds is everything those channels never show: the companies not for sale in any process, which for a sponsor’s model is where the angle-priced conversations live.

Yes, and the Proof tier exists partly for you. A first platform deal is won or lost on focus, and a censused universe imposes it: one angle, one map, worked systematically — which is also the sourcing story that makes a first-timer credible to capital partners who have heard a hundred vague ones. What we would counsel against is buying coverage before the angle exists; the criteria conversation only works when you bring real criteria, and we will say so rather than sell a census of an unformed thesis.

Test your angle against the whole web

The specimen report arrives same day: every company scored and ranked with full signal transcripts, exclusions included. Judge the discipline before phase one.

Request the specimen report